TY  - BOOK
AU  - Kumar,Nirmalya
AU  - Kotler,Philip
TI  - Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
SN  - 978159392101
U1  - 658.802 KUM 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -