TY  - BOOK
AU  - Kumar,Nirmalya
AU  - Steenkamp,Jan-Benedict E.M.
TI  - Private label strategy : how to meet the store brand challenge
SN  - 9781422101674
U1  - 658.827 NIR S 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - Branding (Marketing)
KW  - Brabd name products -- Marketing
KW  - Retailer strategies -- Pricate labels
KW  - Manufacturer strategies -- Private labels
N1  - Includes index
ER  -