TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management / 
U1  - 659.1 AAK M  
PY  - 1975///.
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited, 
KW  - Advertising--Management
KW  - Advertising
N1  - Includes index.
ER  -