TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Principles of global marketing / 
SN  - 0137222998
U1  - 658.848 KEE G  
PY  - 1997///.
CY  - New Jersey : 
PB  - Prentice-Hall, Inc., 
KW  - Export marketing -- Management.
KW  - Export marketing -- Management -- Case studies.
N1  - Includes index.
ER  -