TY  - BOOK
AU  - edited by Barton,Roger
TI  - Handbook of advertising management
U1  - 659.1 HAN 
PY  - 1970///.
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Advertising -- Management
KW  - Publicité -- Gestion -- Guides, manuels, etc
ER  -