TY  - BOOK
AU  - Nadeau,Raymond A.
TI  - Living brands : collaboration + innovation = customer fascination
SN  - 9788070659216
U1  - 658.827 NAD 
PY  - 2007///.
CY  - New Delhi
PB  - Tata McGraw-hill
KW  - Advertising--Brand name products
KW  - Brand name products
N1  - Includes index .
ER  -