TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry
TI  - Consumer behavior and marketing strategy
SN  - 9780070601581
U1  - 658.8342 PET O 
PY  - 2005///.
CY  - New Delhi
PB  - Tata Mcgraw-hill
KW  - Marketing
KW  - Consumer behavior.
KW  -  Europe
N1  - Includes index .
ER  -