TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner J.
TI  - Customer relationship management : a databased approach: V Kumar and Werner J Reinartz
SN  - 9788126509133
U1  - 658.812 KUM  R 
PY  - 1999///
CY  - New Delhi
PB  - Wiley India Pvt.Ltd.
KW  - Customer relations -- Data processing
KW  - Customer relations -- Management
KW  - Database-Marketing
N1  - Includes index
ER  -