TY  - BOOK
AU  -  Zikmund, William G.
AU  -  McLeod,Raymond
AU  - Gilbert,Faye W.
TI  - Customer relationship management : integrating marketing strategy and information technology: William G. Zikmund, Raymond McLeod and Faye W. Gilbert
SN  - 9788126528059
U1  - 658.812 ZIK M 
PY  - 2010///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Relationship marketing
KW  - Customer relations -- Management
KW  - Customer relations -- Management -- Data processing
N1  - Includes index
ER  -