TY  - BOOK
AU  - Śarmā,Saṅgītā
AU  - Singh,Raghuvir
TI  - Advertising : planning and implementation
SN  - 9788120329737
U1  - 659.1 SHA S 
PY  - 2009///
CY  - New Delhi : PHI Learning Private Limited, 2009.
PB  - New Delhi : PHI Learning Private Limited, 2009.
KW  - Advertising.
KW  - Marketing
N1  - Includes index .
ER  -