TY - BOOK AU - Ghosh P.K. TI - Industrial marketing SN - 9780195677942 U1 - 658.804 PY - 2006/// CY - New Delhi PB - Oxford University Press KW - Marketing -- Industrial Goods KW - Marketing -- Industrial Services KW - Marketing Management KW - Integrated Business Development KW - Industrial Products and Services N1 - Includes index . ER -