TY  - BOOK
AU  - Hedin,Hans
AU  - Hirvensalo, Irmeli.
TI  - The handbook of market intelligence : understand, compete and grow in gobal markets
SN  - 9781119993643
U1  - 658.83 HED  
PY  - 2011///.
CY  - Chichester, West Sussex, U.K. : 
PB  - John Wiley & Sons
KW  - Business intelligence.
KW  - Marketing research.
KW  - BUSINESS & ECONOMICS / Marketing / Research
N1  - Includes bibliographical references and index .
ER  -