TY  - BOOK
AU  - Czinkota,Michael
AU  - Kotabe Masaaki
TI  - Marketing management
SN  - 0074633627
U1  - 658.802 CZI K 
PY  - 2009///
CY  - Australia
PB  - Cengage Learning
KW  - Management
KW  - Marketing management
N1  - Includes Index
ER  -