TY  - GEN
AU  - Zeithaml,Valarie A.(et al....)
AU  - Mary Jo Bitner
AU  - Gremler,Dwayne
AU  - Pandit,Ajay
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780070700994 
U1  - 658.8 ZEI B 
PY  - 2011///.
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited, 
KW  - Consumer behavio
KW  - Coustomer requirements
KW  - Managing demand
N1  - Includes Index
ER  -