TY  - BOOK
AU  - Light,Larry
AU  -  Kiddon,Joan
TI  - Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
PY  - 2009///
CY  - New Delhi
PB  - Pushpa Print Service
KW  -  Brand name products--Management
KW  -  Product life cycle
KW  -  McDonald's Corporation
ER  -