TY  - BOOK
AU  - Mcquail, Denis
TI  - Mcquail's mass communication theory
SN  - 9788132105794
U1  - 302.2301 MeQ 
PY  - 2010///
CY  - London
PB  - Sage Publications India Pvt. Ltd.
KW  - Mass media - communication
KW  - Media structures
KW  - Media organization
KW  - Journalism
ER  -