TY  - GEN
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management 
SN  - 9788177588507 
U1  - 658.1 BAT M 
PY  - 2006///.
CY  - New Delhi : 
PB  - Pearson Education Limited, 
KW  - Advertising management
KW  - Message strategy
KW  - Massage tactics
ER  -