TY  - GEN
AU  - Parnell,John A.
TI  - Strategic management : theory and practice 
SN  - 9788177223743 
U1  - 658.4012 PAR 
PY  - 2003///.
CY  - New Delhi : 
PB  - Biztantra, 
KW  - Industry competition
KW  - Business unit strategies
KW  - Strategic control
ER  -