TY  - GEN
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
AU  - Leone,Robert P.
TI  - Marketing research 
SN  - 9788126531189 
U1  - 658.80072 AAK K  
PY  - 2011///.
CY  - New Delhi : 
PB  - John Wiley & Sons, Inc,  
KW  - Data analysis
KW  - Data collection--Information collection
KW  - Marketing intelligence
KW  - Descriptive research
N1  - Includes index.
ER  -