TY  - GEN
AU  - Nirmalya Kumar
TI  - Marketing as strategy : understanding the CEO's agenda for driving growth and innovation 
SN  - 9781591392101 
U1  - 658.8 KUM  
PY  - 2004///.
CY  - Boston : 
PB  - Harvard Business School Press,  
KW  - Marketing
KW  - Strategic planning
N1  - Includes subject, author index and bibliographical reference.
ER  -