TY  - GEN
AU  - Kashyap,Pradeep
TI  - Rural marketing 
SN  - 9788131760352 
U1  - 658.809173 KAS 
PY  - 2012///.
CY  - New Delhi : 
PB  - Pearson Education Limited,  
KW  - Rural marketing environment
KW  - Sefmenting - targeting
KW  - Rural marketing research
ER  -