TY  - GEN
AU  - Jobber,David
AU  - Fahy,John
TI  - Foundations of marketing  
SN  - 9780070634817 
U1  - 658.2 JOB F  
PY  - 2006///.
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited,  
KW  - Global marketing environment
KW  - Customer behaviour
KW  - Market research
KW  - Sevices marketing management
N1  - Includes index
ER  -