TY  - GEN
AU  - Loudon,David L.
TI  - Consumer behavior : concepts and applications 
SN  - 9780070473812 
U1  - 658.8342 LOU B 
PY  - 1993///.
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited,  
KW  - Consumer behavior
KW  - Understanding consumers
KW  - Environmental influences
ER  -