TY  - GEN
AU  - Havaldar,Krishna K.
TI  - Business marketing : text and cases 
SN  - 9780070083257 
U1  - 658.8005 HAV  
PY  - 2010///.
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited, 
KW  - Product--Brand strategy
KW  - Business marketing communication
KW  - International business marketing
N1  - Includes subject, author index and bibliographical reference.
ER  -