TY  - GEN
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid : eradicating poverty through profits(with CD)
SN  - 9788131730805
U1  - 399.46091724 PRA 
PY  - 2010///.
CY  - Noida : 
PB  - Pearson, 
KW  - Poverty--Private sector
KW  - Ecosystem--Wealth creation
KW  - Social transformation
KW  - ICICI bank financial services--Poor
ER  -