TY  - GEN
AU  - Saxena,Rajan
TI  - Marketing management 
SN  - 9780070144910 
U1  - 658.8 SAX  
PY  - 2009///.
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited,  
KW  - Marketing environment
KW  - Advertising management
KW  - Rural marketing
N1  - Includes Index and bibliography reference.
ER  -