TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research 
SN  - 9788126517916
U1  - 658.83 AAK K  
PY  - 2007///.
CY  - India : 
PB  - John Wiley and Sons, Inc., 
KW  - Marketing
KW  - Marketing research
ER  -