TY  - BOOK
AU  - Jones,John Philip
AU  - Orr,David
TI  - Does it pay to advertise : : cases illustrating successful brand advertising 
SN  - 0669158976
U1  - 659.1 JON  
PY  - 1989///.
CY  - Toronto : 
PB  - Lexington Books, 
KW  - Advertising--Brand name products--United states--Case studies
N1  - Includes index and bibliographical reference.
ER  -