TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research : : an applied orientation 
SN  - 8120330447
U1  - 658.835 MAL  
PY  - 2006///.
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited, 
KW  - Marketing research
N1  - Includes index and bibliographical reference.
ER  -