TY  - BOOK
AU  - Pillai,R.S.N.
AU  - Bagavathi
AU  - Kala,S.
TI  - Marketing management
SN  - 8121932440
U1  - 658.8 PIL B  
PY  - 2010///
CY  - New Delhi
PB  - S. Chand & Company Ltd
KW  - Management
KW  - Marketing management
ER  -