TY  - BOOK
AU  - Pillai,R.S.N.
AU  - Bagavathi
TI  - Modern marketing: principles and practices
SN  - 8121916976
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - S. Chand & Company Ltd.
KW  - Management
KW  - Management of Distribution ( Marketing)
KW  - Modern marketing
ER  -