TY  - BOOK
AU  - Lal,Rajiv
AU  - Queluh,Jhon A.
AU  - Rangan,Kasturi V.
TI  - Marketing management text and cases 
SN  - 0070603952
U1  - 658.8 LAL Q  
PY  - 2005///.
CY  - New Delhi :  
PB  - Tata McGraw-Hill Publishing Company Limited, 
KW  - Marketing management
KW  - Management
N1  - Includes index.
ER  -