TY  - BOOK
AU  - Aaker,David A.
AU  - Batra,Rajeev
AU  - Myers,John G.
TI  - Advertising management
SN  - 8120307909
U1  - 659 
PY  - 1992///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd
KW  - Advertising--Management
KW  - Advertising
ER  -