TY  - BOOK
AU  - Sandage,C.H.
AU  - Fryburger,Vernon
AU  - Rotzoll,Kim
TI  - Advertising theory and practice
U1  - 659 
PY  - 1991///
CY  - New Delhi
PB  - All India Traveller Book Seller
KW  - Advertising
KW  - Marketing
KW  - Business policy
ER  -