TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Tom
TI  - MaxiMarketing : : the new direction in advertising, promotion, and marketing strategy
SN  - 0452262380
U1  - 658.8 
PY  - 1988///
CY  - New York
PB  - McGraw-Hill Inc
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
ER  -