TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : : analysis, planning, implementation, and control
SN  - 8120308778
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt Ltd
KW  - Marketing--Management
KW  - Marketing
ER  -