TY  - BOOK
AU  - Malhotra,Nagesh K.
TI  - Marketing research : : an applied orientation
SN  - 8129702568
U1  - 658.83 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education(Singapore) Pte Ltd
KW  - Marketing research
KW  - Marketing research--Methodology
ER  -