TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management : : a strategic view of industrial and organizational markets
SN  - 9812438882
U1  - 658.4095 
PY  - 2003///
CY  - Singapore
PB  - Thomson Asia Pte Ltd
KW  - Marketing--Management
KW  - Strategic planning
KW  - Industrial marketing--Management
ER  -