TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of marketing
SN  - 0071135618
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill Inc
KW  - Marketing
ER  -