TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning: strategies for competitive advantage
U1  - 659.1 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw-Hill Book Publishing Company Limited
KW  - Other activeties, processes, techniques
KW  - Advertising
KW  - Of what stuff is it made?
KW  - Positioning is rooted in product features - or is its?
ER  -