TY  - BOOK
AU  - Cravens,David W.
AU  - Hills,Gerald E.
AU  - Woodruff,Robert B.
TI  - Marketing management
U1  - 658.8 
PY  - 1988///
CY  - New Delhi
PB  - Richard D. Irwin inc
KW  - Management
KW  - Marketing
ER  -