TY  - BOOK
AU  - Chunawalla,S.A.
AU  - Sethia,K.C.
TI  - Foundations of advertising: theory and practice
SN  - 8178664860
U1  - 659.1 
PY  - 2002///
CY  - Mumbai
PB  - Himalaya - Publishing House, 
KW  - Advertising and public relations
KW  - Advertising
KW  - Fundamentals of advertising
KW  - Types of advertising
KW  - Advertising budget
ER  -