TY  - GEN
AU  - Kaser,Ken
AU  - Oelkers,Dotty Boen
TI  - Sports and entertainment marketing
SN  - 0538694777
U1  - 796.17 KAS.O 
PY  - 2001///
CY  - Australia
PB  - South - Western Educational Publishing
KW  - Sports--Marketing
KW  - Performing arts--Marketing
KW  - Special events--Marketing
ER  -