TY  - GEN
AU  - Gupta,Deepak
TI  - Handbook of advertising, media and public relations
SN  - 8170999871
U1  - 659.2 GUP 
PY  - 2005///
CY  - New Delhi, India
PB  -  Mittal Publications
KW  - Advertising
KW  - Mass media
KW  - Public relations
ER  -