TY  - GEN
TI  - The Marketing century : how marketing drives business and shapes society 
SN  - 9780470660157
U1  - 658.8 MAR K 
PY  - 2011///
CY  - West Sussex
PB  - John Wiley 
KW  - Marketing channels
KW  - Sales and business
KW  - Public relations
KW  - Customer relationship
KW  - Digital marketing
KW  - Market segmentation
KW  - Strategic marketing
KW  - Branding
KW  - Advertising
KW  - Internal marketing
KW  - Social marketing
ER  -