TY - BOOK AU - Venkateshwara Rao, N., AU - Mathur, Prashant K. TI - Mass communication: recent trends and future prospects SN - 817391852x U1 - 070.4 PY - 2006/// CY - New Delhi PB - Kanishka Publishers, Distributors KW - .Mass media-India KW - Mass communication, recent trends and future prospects KW - Mass communication ER -