TY  - BOOK
AU  - Kumar,Sandeep
TI  - Innovation, product development and commercialisation: Case studies and key practices for market leadership
SN  - 9789380164120
U1  - 658.875 SAN 
PY  - 2009///
CY  - Delhi
PB  - A.K. Publications
KW  - New products--Management
KW  - New products--Technological innovations
KW  - New products--Marketing
KW  - Commercialisation
ER  -