TY  - BOOK
AU  - Raju,M.S.
AU  - Rao, J.V. Prabhakara
AU  - Madhavilatha, K.
TI  - Fundamentals of marketing
SN  - 9788174466235
U1  - 658 
PY  - 2008///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
KW  - Marketing Management
KW  - Marketing Environment
KW  - Consumer Behaviour
KW  - Market Segmentation
KW  - Market Research and MIS
ER  -