TY  - BOOK
AU  - Aaker,David A.
AU  - V. Kumar
AU  - George S. Day
TI  - Marketing research
SN  - 812650806x
U1  - 658.83 
PY  - 2006///
CY  - Neew Delhi
PB  - Wiley India Private Limited
KW  - Service Marketing
KW  - Service industries -- Marketing
KW  - Service industries -- Marketing -- Case studies
KW  - Customer Relationship Management
KW  - Globalisation of Services
ER  -