TY  - BOOK
AU  - Nargundkar,Rajendra
TI  - Services marketing: text and cases
SN  - 9780070616318
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Service Marketing
KW  - Service industries -- Marketing
KW  - Service industries -- Marketing -- Case studies
KW  - Customer Relationship Management
KW  - Globalisation of Services
ER  -